My name is James Hayley. I grew up as my parents' 6th child  out of 9. We always participated in several different sports and pushed each other to new levels. I had a dream of playing college soccer and achieved it at the University of Mobile. Being so close to the Gulf of Mexico I fell in love with all the different kinds of water sports, especially paddle-boarding. Coming from 

a long line of entrepreneurs, I wanted to become a business owner myself. What better way to do that than with your feet in the sand? That leads us to where I am today. My mission is to try and live a Pono way of life. Pono means "righteousness" in Hawaiian and living Pono is living in a state of balance and harmony. I invite you to come live Pono and float with us!